I read something in the past few months which noted that, in this day and age, the ultimate phase of any tech startup’s business plan is to be purchased by Google. Viewed through that lens, On2 is about to live the dream, even though they existed years before Google, years before most people even knew what a search engine was.
So Google has announced its intention to purchase On2. Wow, it feels like the end of an era. It seems like I’ve had some relationship with On2 for the entire 9 years I’ve been into multimedia hacking. Something that got lost in yesterday’s coverage and commentary was that On2 started life as the Duck Corporation, also a codec company. During this period, they largely focused on gaming applications. But I’m pretty sure that RAD Game Tools kicked them out of that market with their Smacker and Bink technologies. However, files encoded with the Duck’s multimedia codecs were among the first I studied back around 2000-2001. So that always makes me sentimental.