PC-Less Internet Movies

The IMDb Studio Briefing constantly posts articles about how this or that media company is going to offer movies over the internet. Now, you are supposed to be able to get these movies without the bother of going through a PC:

TV Viewers To Receive Movies Over the Internet Without a P.C.:

Microsoft is partnering with movie download service CinemaNow to pipe movies to the TV sets of consumers over the Internet without a computer…